F1 | JPMorgan Payments x Miami GP 2024

This is the second year I’ve worked with the JPMorgan Payments team and the Miami GP promoters to tell the story of payments at sporting events.

What JPMorgan and the Miami promoters have collaborated on is what the future of fan experiences could and should look like at major sporting events.

It’s incredible to see the Miami GP leading the way here and pushing the boundaries of fan engagement and VIP experiences - experiences such as the Future Boutique innovated by J.P.Morgan payments.

Personalized drinks, sweets, caps and so much more all enabled by cutting-edge technology to offer a true omnichannel and personalised experience.

The fan experience is evolving LINK (1M views)
The tech evolution at sporting events LINK (420k views)