Aston Martin F1 AMR22 car launch on TikTok.

The AMR22 car was revealed on the factory production line, led by the team’s drivers Lance Stroll and Sebastian Vettel. Also in attendance was Executive Chairman, Lawrence Stroll, alongside Chief Technical Officer, Andrew Green, and Performance Director, Tom McCullough.

The Aston Martin F1 team asked me (and I was very honoured) to host a TikTok live session following Lawrence Stroll’s presentation. The idea was to engage diverse fans joining the launch via TikTok, answer some questions about the creator economy and discuss the season ahead.

Client: Aston Martin Aramco Cognizant F1 team